Examines how meanings of youth and communication technology shift in relation to one another and to broader changes in society, culture, politics, and the economy over time. According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." COMM3530. (3 Hours). Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. Offers students an opportunity to develop and implement a concept test. Northeastern University Marketing Manager, College Success Job in Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. B2B and Strategic Sales. The Assistant Director will develop the strategy in . Special Topics in Marketing. Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. Argumentation Theory. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Vice President for Marketing & Communications Jack Martin jacktm@uw.edu 206-616-2334. The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. Introduction to Marketing in a Global Context. Covers small group decision-making processes, problem solving, and the interpersonal dynamics of groups. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and whats next in the industry. Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework. (4 Hours). Develops skill in marketing decision making, critical analysis, and communication. Free Speech in Cyberspace. Risk Communication. Covers core concepts and theories in mobile communication, focusing on the impact that mobile hardware and software have on society, culture, and politics. Focuses on theories of and approaches to the study of intercultural communication. Centers, Labs and Initiatives. Topics include the influence of sport on political protest; gender, racial, and labor issues; and current marketing practices. (4 Hours). Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. Exercises skills of project management, teamwork, and client relationship management. Graduate Research Practicum in Marketing. (3 Hours). COMM3445 and JRNL3425 are cross-listed. The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services. Examines business issues associated with the entertainment industry. Introduction to Marketing. Marketing < Northeastern University (4 Hours). Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. | Students learn the fundamentals of communication theory and practice, and develop a distinct area of emphasis, such as argumentation and advocacy, organizational and health communication, international and intercultural communication, or digital communication and social media. Bouv Marketing and Communications Web Request 360 Huntington Ave., Boston, Massachusetts 02115 COMM2655. Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. (3 Hours). Develops and refines skills in the art of sportscasting. Assesses responses to crises using ethical principles such as transparency (the what element), two-way symmetrical communication (the how element), and timing (the when element). Persuasion and Rhetoric. (4 Hours), COMM4102. COMM3307. COMM4755. Nonverbal Social Interaction. Opens New Window Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. The official staff directory for the Northeastern University Howlin Huskies Skip To Main . Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). MKTG6230. (1-4 Hours). Advanced Marketing Management. About the Opportunity. (4 Hours). Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. | The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. MKTG6120. Northeastern has a comprehensive benefits package for . MKTG6234. Please fill out the form below with your web request(s). (4 Hours). Offers students an opportunity to visit the key sites of human rights and ethical reasoning and to learn how minorities continue to fight for justice and recognition (Heidelberg), how human rights violations of states against individuals are fought in court and through diplomacy (Strasbourg), and how the Geneva Conventions are continuously challenged through actions in war and rhetoric at home (Geneva). (4 Hours). (4 Hours). Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. University Relations Team | Northeastern State University Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4604. COMM3500. Examines the intersection of law, policy, and new (or relatively new) information and communication technologies. Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications . Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. 617.373.2000 Offers special topics in marketing. Media Relations Victor Balta balta@uw.edu 206-543-2580. Communication Research Methods. MKTG2720. Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. (3 Hours). Opens New Window. Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. Sports, Politics, and Communication. COMM2500. Focuses on ethical principles, issues, and dilemmas in communication. Students meet weekly with the course instructors for skill-building sessions and lab meetings. Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. - Center for the Arts. Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. Communication Studies < Northeastern University Offers independent work under the direction of members of the department on chosen topics. Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. Northeastern University Senior Marketing Manager Salaries in the United Also examines changing marketing practices and roles for businesses as firms and institutions become more socially responsible and ethically aware. Northeastern University hiring Associate Director - Marketing Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. have in conveying meaning and constructing and negotiating interpersonal relationships. Enrollment Marketing and Communications - DRS Northeastern University - Wikipedia May be repeated without limit. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. Interdisciplinary Research in Marketing Science. Topics covered include blasphemy, commercial speech, copyright, defamation, fighting words, free press/fair trial, hate speech, heresy, incitement, obscenity, political speech, pornography, prior restraint, public forums, special settings (such as schools, prisons, and the military), symbolic speech, threats, and time-place-manner restrictions. Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. NSU is where success begins. Business Administration and Communication Studies, BS MKTG2202. (4 Hours). As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. Business-to-Business Marketing. (4 Hours). (3 Hours). Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. Topics include the evolution of organizational communication, communication networks, information management, and communication climate. 2022-2023 Northeastern University Content is adapted by the faculty depending on the location of the class. Also examines contemporary issues in marketing that can affect organizational success. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. COMM6320. Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?! (4 Hours). Aletha Rodgers | Communications Project Coordinator. Market Focused Strategy. (4 Hours). MKTG4504. COMM2991. Attribute(s): NUpath Integration Experience, COMM6102. The final project is based on reflective thinking, critical evaluation, and creative application. Seeks to prepare students for careers that utilize consumer insights to inform managerial decisions. Considers online community dynamics, including formation, governance, conflict, and exit. Creating Business Value with Data and AI Technologies. Surveys core concepts, histories, and controversies in the design, use, and critical study of communication technologies that both shape and are shaped by social relationships and social institutions (such as work, education, religion, and the family). This group is a great way to network with potential full-time, part-time and cooperative education employers. Analyzes how communication technologies (and the content they deliver) positively and negatively affect the social, emotional, and cognitive development of young people and how these changes are influenced by the particular family, school, community, and institutional contexts in which children grow up. Focuses on several methods for critically researching visuals and applies these methods to examine and discuss several kinds of visuals, including photography, film/television, advertisements, arts, and urban spaces. COMM3615. Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). (4 Hours), COMM6631. COMM6605. Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary]. Offers an overview of the theory and practice of interpersonal communication with the goal of developing the knowledge and skills to create dialogue in conversation, work through conflict, adapt to change, and establish/maintain relationships. Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. Digital Marketing. (4 Hours). Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. (3 Hours). The PDF will include all information unique to this page. For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. (4 Hours). (4 Hours). Full-Time MBA Program Overview. Crisis Communication and Image Management. Attribute(s): NUpath Difference/Diversity, NUpath Ethical Reasoning. Offers students an opportunity to understand and engage with online community and how this relates to topics such as human behavior, identity, and communication online. Communication and Inclusion. Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. Marketing in Asia. Requires a final paper at the end of the term in which students articulate and defend positions about youth and communication technology. Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. Further internship details are available in the department office. (4 Hours). (4 Hours). Sports, Media, and Communication. Marketing Analytics. Examines the role of marketing and business in societys central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. myNortheastern Opens New Window, Privacy Policy Great Speakers and Speeches. Faculty at Husky Communication | Northeastern University Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. Offers independent work under the direction of members of the department on a chosen topic. Emphasizes the importance of being able to negotiate cultural differences and of understanding intercultural contact in societies and institutions. COMM3308. MKTG6223. Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. COMM3655. Communications Specialist Job in Boston, MA at Northeastern University Investigates how companies can create customer value through artificial intelligence. (4 Hours). MKTG4220. Analyzes the ways in which power and memory have been deployed and challenged through various rhetorical textsincluding memorials, mass media, performance, and art, among othersin a seminar format. (3 Hours). The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. Minimum of 3-5 years of professional experience in communications, marketing, or journalism. Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. Dating apps are more specific and numerous than ever. Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. Production Capstone. Customer Value and the Enterprise. Attribute(s): NUpath Capstone Experience, NUpath Interpreting Culture, COMM4605. Sports Broadcasting. Attribute(s): NUpath Capstone Experience, COMM4625. (4 Hours). Full-Time. Emphasizes predicting consumer behavior, developing points of difference and parity, calibrating the different elements of the market offering, and going to market with clear performance indicators. Emphasizes methods for the identification, acquisition, and retention of customers in a way that provides mutual value to the customer and the organization. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. MKTG6280. COMM2100. . COMM3501. We are a creative, multicultural community, and we understand that each individual builds a very personal path to success. COMM3330. (3 Hours). Internship in Communication. (3 Hours). Homepage - Northeastern University External Affairs We advance the strategic interests of the university by promoting its ideas, people, and unique strengths. Focuses on the marketing research process and the analysis of data using software applications. Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. Introduces the process of planning, preparing, producing, and evaluating studio productions. Social Media Analytics. (3 Hours). As a capstone course, the course also provides a transition for students from the role of receptive learners to independent researchers who can identify, answer, and defend research questions at the intersection of rhetorical theory and its neighbors (theories of argumentation, humor, style, politeness, courtship, and the like). Her prior work in diversity, equity and . (3 Hours). May be repeated without limit. Includes the use of microphones, headphones, and recording equipment while in our audio lab. General questions . In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior c.zangerl [@]northeastern.edu. Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. Environmental Issues, Communication, and the Media. (4 Hours). Marketing Research. Memory has become a central concept for analyzing problems of historical representation and identities. Communication Studies | Communication Studies at Northeastern Explore Back Message from the Chair Communication Studies at CAMD Undergraduate Admissions Studying in Boston Communication Studies Creative Spaces Faculty & Staff Contact Us Communication Studies Home Programs Back Undergraduate Combined Majors Minors Summer & Online Programs New technologies offer the possibility of new forms of creativity, political engagement, and social life; they also, however, offer very real opportunities to cause serious reputational harm, promote damaging malicious speech, create new controls on creativity, and violate privacy.
Marc Polymeropoulos Height, Articles N
Marc Polymeropoulos Height, Articles N