shun away from using your integrity for short-term financial gain? I teach people how to use unconventional strategies to land jobs they love in todays market (without connections, without traditional experience, and without applying online).. Your Expertise Your Personal Brand. Elizabeth Morgans personal branding statement speaks to her passion for HR and the time that she put into developing relationships on LinkedIn. Personal brand statements are brief statements that summarize what you do, why you do it and what differentiates you from others in your field. Its important to have a professional philosophy and solid professional track record. What words come to mind when you think of a stylish person? Synonyms that are currently popular A person who is stylish or follows current fashion trends is described as chic. Your story is your brand. Consider Your Brand As A Personal Relationship. It isnt evocative, but it works. They think marketing their personal brand is all about putting themselves out there when the best do it with more tact. As we just covered, a personal brand statement is a concise way of letting other people know what you do and why youre different and are usually no more than two sentences. If you get multiple words or themes determine if one word stands out more than the others. Personal Branding For Dummies. Your email address will not be published. 1. After I spent hundreds of hours networking on my LinkedIn, I was sourced by a Google recruiter and now sit on their staffing team. The answer to this question helps us cut through the clutter. It can't be more or less than 3. The second piece of information I ask is: Explain why Think about these brand words that describe your expertise: Consider these words to describe your personality or character: Choose something to describe your motivation or drive, too: If youre careful, you can use these words to highlight your achievements or community roles, too. On the web, you have much more control over perceptions because people will judge you solely based on what's . I am very passionate about one thing: teaching people (entrepreneurs, marketers, etc) how to achieve rockstar results with their social media, especially Twitter. Hard-working 2. Brevity begets precision. Its also important to understand why the client feels this way and to explain how these characteristics are applied in real-world examples. People will search for you online and check out your reputation when they are evaluating whether to hire you or partner with you. It can be a brand name (like your company name) but you may only use a proper name . Or will you This is especially helpful for recent graduates who need a professional edge in lieu of "years of experience." With that in mind, consider describing yourself with words that correlate to these four aspects to help . Lastly we have a good example of how to use descriptive personal brand words. Get help for patent invention InventHelp experts. The best way to describe my personal style is: Simple, timeless and relatable. Intelligent. While you wont have that challenge, you should be inspired by his precision. Activity 1.2 What factors affect your attitude toward educational success? footprint or even at an interview to a prospective new employer. Active Adventurous Ambitious Approachable Bohemian Bold Brave Bright Bubbly Calm Candid Carefree Casual Charming Cheerful Classic Collaborative Colorful Cool Cozy Crafty Cultured Daring Delicate Down to Earth Dynamic Edgy Elegant Fearless Fun Words can't create a personal brand for you, but they can definitely support it. Define who you are. Brand Adjectives: Daring, spirited, imaginative, up-to-date. Words to Describe Your Brand. "I help thought leaders write great books in just 90 days. I posed a similar question on LinkedIn; What ONE word do you want people to think of when they think of you? Examples of brands: Coca Cola, Nike, Gong. Id love to hear from you! Why? Using descriptive words for your personal brand can come across as inauthentic and self-serving, so you need to use them sparingly. About Me: I was awarded the title Top Graduating HR Student at my college for my leadership and passion for the field. Thanks to people like you and J for being willing to share your incredible insights. I build communities and evangelize for the things I believe in. A lot of companies value having employees that will act as brand advocates and will choose applicants with stronger networks and online presence because of that. Put it All Together. If youve ever cringed a little at someones LinkedIn profile then you know what Im talking about. I am straightforward and reliable, and I support others with compassion. Maybe you once had a phenomenal customer, You might have heard the term UGC creator tossed around a lot lately and wondered what exactly it means . Usage as a brand word: When bold is used as a brand word, it conveys striking attributes of the product as being . When things are wrapping up, give them your contact information and part ways. What makes Chriss statement stand out is the scale he cares about and his focus on inclusivity by expanding the scope of his business to the world. If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. Your persona is your brand. Goal-oriented 1 . I cannot emphasize this fact enough when looking for a job you have to be willing to be your own advocate. Your answers to these questions (and the ones below) will be the steering wheel that drives your personal branding campaign. Before I start any design project, I always send an in-depth questionnaire to my client. You can use these across your portfolio website, your resume, your LinkedIn profile, and while networking. Whenever I work with clients to develop their personal Taking your personal brand statement and making it easily found will help share what youre all about, even if someone doesnt have a lot of time to look at your profile. Understanding your strengths and weaknesses-and your 3 word selfallows you to start building your personal brand. Companies are always changing, and growth is part of the process in any company (from start-ups to even those on the verge of an IPO). While it may seem limiting to describe yourself in 5 words, You use your personal branding to differentiate yourself from other people . Choose a word or phrase that describes your motivation for making sales. You can use more than just a handful of words to describe yourself, and you should. The 3 words that describe me the best are patient, intuitive, and multi-tasker. He establishes his leadership in his field and shows how his passion translates to direct success with his customers. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. By doing so, youll come across as more sincere. Exclusive, stylish, and exquisite (expensive). This simple yet very meaningful exercise should assist in defining the company name, the brand identity design as well as the brand atmosphere. the words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. Having that alter-ego, almost like a superhero, is a great example of how to establish expertise while showing off his creative and entrepreneurial skills. Now its time to craft your own. Thank you Mrs. Its advanced, so Id recommend focusing on the first three aspects of your personal brand: skills, personality, and motivation. Should you use personal brand adjectives? When you present your personal brand statement to someone else they will likely circle back around to you later if they want to work together. To date, Ive had 32,415 comments. It will make you memorable, and help your end goal tremendously. B and C in case Plan A didnt work out. personal situation. 4. 2 . Successful companies today see the value of investing in employees personal brands and are using tools to help their teams develop those skills. That is an amazing stat though, that the job search time is cut in half after using your Personal Success Profile. These adjectives describe my personality: I am a culture champion, creator, and teacher. Begin typing your search above and press return to search. This button displays the currently selected search type. I am motivated by a desire to help and empower others. Match your answer with the job description of the job you're applying for. By honing in on these areas, you can start to build a strong personal brand that will serve you well both professionally and personally. If youre careful, you can use words like award-winning, community advocate, and side hustle to highlight your achievements or community roles. First it is important to understand that you want to convey powerful ideasthe words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. Use personal brand adjectives sparingly and in conjunction with verbs to craft your professional image without coming across as arrogant or desperate. No matter your career path, you want to be able to do the same. Here are some other personal brand statement examples that are more oriented around driving an action: As you can see, these personal brand statement examples are all about the value that they can provide others. Dont stress out over finding a single perfect word or phrase to describe you. Other people tend to struggle coming up with just ONE word. high integrity. Nothing is more off-putting than a company who's name and tagline say nothing. Once you have agreed on your brand personality keywords, select supporting words for the main brand personality words. These will be guiding factors in helping solidify your brand personality. But if not, determine what resonates with you the most or ask your feedback providers to rank the list in order of priority of what comes to mind when they think of you. Having a professional philosophy and a solid professional track record are more effective than calling yourself results-oriented or something similarly canned. things from the other side of the transaction, and applying best practices when In the end, its not the exercise of boiling this down to ONE word, its about gaining clarity around your point of differentiation; who you are, what you stand for and where you add value. You can even quote them in your headline, as long as its an honest quotebut using titles and descriptive personal brand words on yourself that fly too close to the sun will leave you. So they end up sounding like everyone else. Better yet -elevate- I don't just move things from point a to point b. I lift them up. If youre looking to make your personal brand more irresistible, focus on using words that will resonate with your target audience. Activity 1.1 Write four words to describe your ideal self-concept (personal brand). also lean in on the personal growth you have achieved by being collaborative. Of these personal branding statement examples, hers stands out with its creativity and use of storytelling. Ask them to do the same activity, giving you three descriptive adjectives based on the personal brand they feel describes your freelance business. This article has helped us focus in on how we can best stand out in the crowd. Whether the company is going through tumultuous financial times or big changes in leadership, the ability to adapt to a sudden change and remain adaptable to that change is an important skill to have. Without them, you're just pressing on the gas without looking. Sadly, some people don't know who they are. These personal branding statements have absolutely nailed it and are compelling, engaging, and extremely effective. Consider your qualities. Make 2 lists. With more and more people developing their personal brand statements, some common trends are starting to emerge. Hi Shelly, interesting in that of all the major words in the three categories you describe, I see four. Chris Do uses his personal branding statement to tell the story of his career what he achieved in the past and what hes focused on now. Thats the long and short of it. Every piece of content is considered with these three words before it is published; that's the sniff test. If you want to win on LinkedIn, take that personal branding statement and show it off. And this process does not have to be overwhelming! Dont get caught up in thinking if you didnt pick a word that falls into a particular category you dont possess these qualities, e.g. If you want your projects to take center stage, then pair them with personal brand concepts that denote humility, such as curiosity or self-improvement. Irene Koehler uses powerful words like transform and unforgettable to get her point across quickly and succinctly. He has become a master at crafting his communications with the absolute minimum number of words simply because it takes him so long to create a simple sentence. it comes to a grey area that you have never been exposed to. 1. Then, look at the job description again and think of which words best relate to it. It is tempting to exaggerate your abilities, but this is not the place to do that. In particular it does a good job of telling potential hiring managers what she does, how she does it, and how she thrives. in those situations? 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