The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. Ron hires a new co-host. Will Ferrell was like, Please, please stop running so many ads, but it worked. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! If any of you are buying bus ads, please let me know, because Im dying to know how it works. Nothings perfect, but its pretty close to perfect. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. He also co-owns a company with us. These are marketers who are usually really good at this stuff like really good. We all did it. The Ron Burgundy podcast is back for season two, starting August 8th! I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. A podcast from The Verge about big ideas and other problems. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. It was the only time Ive ever gotten a call from somebody. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. Dynamic ad insertion and geo-targeting made lots of stuff possible. We tend to think and work sequentially. Is there any tension there at all? Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. One San Diego legend joins another for the definitive interview with the San Diego Chicken. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. Its finally arrived. Really, really terrible. Big Money Players and iHeartPodcasts. And that will lead to conversion for something else for you? Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. Were a very good partner with creators. Youre doing ad injection into the feed? Its not that theyre bad people. Sometimes these restructures are a little bit fake. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. That was my next question there. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. The last thing Id say is more of a human thing. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. We ran a third-party research study two years ago with WARC. Its not that being inside Discovery was bad, it was just different. They had seven or eight podcasts that they were making. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. We have an app of our own. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. Theres a sigh of relief from the YouTube people somewhere. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Are they yours if theyre subscribed in Spotify? The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. Its not mutually exclusive, first of all. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. Lightning round. UK News Published: Mar 1, 2023. Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. I know. Whats the structure below you to make all this work? Youve never bought downloads to run game ads? A-Rod Interview / Cooking with Jon & Vinny. Go follow Decoder on TikTok, its great. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers If anything, were making that more of a focus and paying more attention to it in the last two or three months. What is the audio drama today? Do you care? There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. I just keep hearing the trailers and it sounds godawful. Theyre just audio podcasts and thats awesome. Thats probably how I think about it. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. I talk to a lot of digital media CEOs and digital media types. Ron Burgundy is going live in the next season of his iHeartMedia podcast. What that meant for us was that we were not the main course anymore, as it were. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. It hasnt yet hit this moment of reverse-engineering from the platforms its on. iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. So of course I asked Conal about that and lots more. Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. Thats actually a podcast we make together thats actually awesome. Don't act like you're not impressed. That definitely helps, so we jumped in. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. This is very unique. So we launched a company together. 2023 Vox Media, LLC. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. Next week, Im with Universal McCann. This was a year ago, and so now hes like, Whatever, dude. You take the point. Oh my God, do you have an Agile scrum podcast? The. See omnystudio.com/listener for privacy information. Ill answer it this way. I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. I just get a little bit defensive or protective about the other 3,000 shows. In fact, it was always there, but now it has exploded. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. Be as simple as you can in your answers, in your approaches, in your strategies. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." Thats my only fear with video. This one was definitely very real. Thats an insanely large but insanely accurate number. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . He also co-owns a company with us called The Black Effect, that he 51 percent owns. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. The longer answer is, were in an odd economy. Even Decoder is bad at marketing; this is as much marketing as weve ever done. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Then if they want to, we launch their podcast with iHeart Podcast Network. Most of them are like, Facebook wont give us the time of day. Nothings perfect, but its pretty close to perfect. I only say this to you because thats how we do that sale. Last year when we were all in this room, we could not stop talking about Spotify. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. A very special episode discussing the difficulties of bullying with a 10 year old girl. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. I end on this team because its very important, we have our business affairs team. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. Make more shows, make more great content, and level up the stuff that youre doing.. What is your framework for making decisions? If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. I struggle to see something broken with this. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. Ron Burgundy! Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . It made it the medium that the internet promised creators it would give them but hadnt yet. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. So if you could just bring back the old format that would be great. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. Its that whole waterfall versus agile thing. All of our attention is on audio now because of podcasting. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. A million monthly downloads or more is a ton. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. We are an obsessively, widely distributed content company. We started a company with Will Ferrell called Big Money Players. Thats good. Its redemption codes and URL codes. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. It was like, The optimal video is this length, and you have to open with this thing and close it with that.. Like you said, yes, targeting is getting harder for digital social media platforms. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The problem it was solving, the price point was undeniable, it made perfect sense to me. You get to pick two. In podcasting, I think he realized, I dont have to pick. Its never been any different from day one, and it has made all the difference. It is a centralized medium when it comes to RSS feeds. Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. I know you do. On the other side of the business, you own the distribution. Thats important, because I think they want to do the right thing by the medium. If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. Episodes. It makes sense to me. There was a YouTube announcement earlier today. Podcasting is a mass-reach medium. Heres a funny anecdote. Its incredibly collaborative. With podcasts, youre talking about promo codes at the ends of the ads, right? Its because of the venture capital money. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. If you dont do this, you will never have the reach you need in digital audio. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. The day before, I was with Publicis. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. This is a split, right? The marketing team is like, What are you doing?, Yeah. Yeah. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. It didnt go well for him either. No. Theyll do it for usually one of two reasons. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies.
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